Susan Kare

“People at tech companies who are designing tend to look at images from other tech companies... there's just hobo signs and engravings and all that source material that maybe just can spur you to think a little bit more outside the valley”

0010 ∙ Susan Kare ∙ source ↗

Muriel Cooper

“One of the questions that you have to ask yourself is whether who does the driving? Do you, do we? Does the machine, where does the agent fit in this?”

0009 ∙ Muriel Cooper ∙ source ↗

Debbie Millman

“Confidence is overrated... What's more important than confidence is courage. Confidence comes from the repeated endeavor... how could you expect to have confidence in something you don't know how to do?”

0008 ∙ Debbie Millman ∙ source ↗

Michael Bierut

“No one secretly wants a new logo. They all want someone else's logo, or they want their old logo back.”

0007 ∙ Michael Bierut ∙ source ↗

Charles Eames

“I don't remember ever being forced to accept compromises, but I have willingly accepted constraints.”

0006 ∙ Charles Eames ∙ source ↗

Milton Glaser

“The creation of a puzzle is one of the tools that you have to make people understand things... the likelihood is that they will remember and respond to it more than if they're told something directly.”

0005 ∙ Milton Glaser ∙ source ↗

Paola Antonelli

“Form doesn't follow function anymore... when you take something like an iPhone, until you turn it on and things happen, you don't know what the function will be.”

0004 ∙ Paola Antonelli ∙ source ↗

John Maeda

“If you aren't designing something that slightly ticks off people, it means you're thinking too small.”

0003 ∙ John Maeda ∙ source ↗

Taylor Levy

“Making the thing in many different mediums helps you figure out actually what that thing is.”

0002 ∙ Taylor Levy ∙ source ↗

Jony Ive

“We spend all our time talking about attributes because we can easily measure them. Therefore this is all that matters. And that's a lie.”

0001 ∙ Jony Ive ∙ source ↗