“People at tech companies who are designing tend to look at images from other tech companies... there's just hobo signs and engravings and all that source material that maybe just can spur you to think a little bit more outside the valley”
“One of the questions that you have to ask yourself is whether who does the driving? Do you, do we? Does the machine, where does the agent fit in this?”
“Confidence is overrated... What's more important than confidence is courage. Confidence comes from the repeated endeavor... how could you expect to have confidence in something you don't know how to do?”
“No one secretly wants a new logo. They all want someone else's logo, or they want their old logo back.”
“I don't remember ever being forced to accept compromises, but I have willingly accepted constraints.”
“The creation of a puzzle is one of the tools that you have to make people understand things... the likelihood is that they will remember and respond to it more than if they're told something directly.”
“Form doesn't follow function anymore... when you take something like an iPhone, until you turn it on and things happen, you don't know what the function will be.”